• Jordan Madden

How to start a successful YouTube channel

Updated: Mar 2

The First thing that you’re going to want to do is choose a theme for your channel. To do this you need to fill out your channels “about me” section and choose an appropriate name for your channel. Your name should be easily searchable to anyone who might be looking for it. Doing this will make it easier to find your channel. The name for your channel should be specific to what your brand is. Chose a name that reflects the types of videos that you are planning on uploading. In the “About me” section you should have information about your channel. You can also include any goals you wish to achieve there. Remember to leave your email address somewhere on your page. Having your email in your description can lead to more engaging audience interaction. Don’t use a personal email address, create a new one that matches with your channel.

The most important part of your channel is your videos. You’re going to want to show your audience that you are capable of putting out professional videos. You can achieve this through a couple of different methods. The first being Your video thumbnails. A thumbnail is a picture that goes next to your title on YouTube. The Thumbnail for a video Is the first thing that most people will see before watching your video. That being said your thumbnail and your title need to work together. They should both be informative and intriguing. The viewer should know what the video is about by the title, and they should want to watch it because of the thumbnail. Try to keep your thumbnails consistent. This makes your channel look more professional.

Right Before uploading Your videos remember to fill out the video description and the video tags. In your description include any information that you want your audience to know. This can be things that you forgot to put in the video, or it could be extra information about the video. Always include a link to a website or channel if you used information from them. Always remember to put tags on your videos. These will be what gets you most of your views for the first handful of videos. If your video is about sports, add tags that are related to sports.

The next thing that you should do is upload a video. It’s a good idea to have a quick introduction clip on the front of your videos. This can be something as simple as your channel's name in text on the screen. Do not use an intro that is too long. You will end up losing a lot of viewers because of people’s short attention spans on the internet. At the end of your videos remember to make some sort of call to action for your audience. This can be asking them to like and subscribe or to follow one of your other social media.

The last thing that you need to do is promote your channel. Promotion is one of the easiest things that you can do. The first thing that you’re going to want to do is create a new account on one or two different social media platforms. Remember to choose one that has high engagement and activity. This new account will act promotion for your channel. Whenever you post a video you should use your new accounts to send others to go watch your video. These new accounts that you made will now act as an extension from you channel. Anything that you want to post but doesn’t fit well in a video will go up on these accounts. Wherever you see fit, you should put your other accounts in your video to direct current viewers to those accounts. Doing this will result in a more engaging viewer base.

This is my advice for anyone starting out on YouTube. If you have followed these five easy steps, you should be well on your way to a successful YouTube channel.

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